Course Outline

Week Content Deliverables
1
(22-26 September)		 Induction Week ——
2
(29 Sept-3 Oct)
  • The Evolving Marketplace
 Deliverables / Part 1:
Present Your Team - Skills - Selected Topic
3
(6-10 Oct)
  • Product Development
  • Services Marketing
 Deliverables / Part 2:
Present Your Topic as Theoretical Idea/ Product/Service
4
(13-17 Oct)
  • The Marketing Mix
NOTE 1—> Select 1 Topic for the entire Team & Use it as “Your Working Topic” for Deliverables 3-6
NOTE 2—> Declare Your Team (Fill in Excel Folder) 		Deliverables / Part 3:
Define Your Target Audience for “Your Working Topic” [based on the “Marketing Mix”]
5
(20-24 Oct)
  • Branding & Positioning
NOTE 3—> Book Your Appointment for the Interview (Fill in Excel Folder)
NOTE 4—> Book Your Appointment for the Pitch (Fill in Excel Folder) 		Deliverables / Part 4:
  • Find a Name for Your Brand (“Your Working Topic”)
  • Complete Your Brand Positioning [by filling in the “Product/Service Analysis Table”]
6
(27-31 Oct)
  • Interviews
  • The Business Plan
 Deliverables / Part 5:
  • Complete the Pitches Outline for “Your Working Topic”
7
(3-7 Nov)
  • Interviews
  • The Business Plan
 Deliverables / Part 6:
  • Complete the Interviews Questionnaire
NOTE —> All-in-One Submission of DELIVERABLES PACK (All 6 Parts) - DEADLINE: Friday 7th November, 23:55
8
(10-14 Nov)		 [Public holiday]
Interview Rounds
9
(17-21 Nov)		 Interview Rounds Interview Rounds
10
(24-28 Nov)		 Pitches Pitches
11
(1-5 Dec)		 Pitches Pitches
12
(8-12 Dec)		 Pitches Pitches