How to Make a Good Presentation

One of the main goals of this course - besides learning about Web Data Management [CS561] - is to teach you to give good talks. You will present some papers in front of the class, in the hope that this experience will prepare you for giving talks at conferences, interview talks, etc.

You should realize that giving a good lecture is hard work and requires extensive preparation. Do not underestimate the amount of time this preparation takes. Not all recommendations apply equally to all papers and to all speakers, but they provide some guidance in paper presentation that hopefully you will find valuable.

Remember: Practice makes perfect.

Understanding the Paper

The essential ingredient for a good paper presentation is that you thoroughly understand the paper and the points it is trying to make. Nice slides and a polished presentation are important, but cannot make up for a lack of understanding. Therefore, I suggest that you spend a significant amount of time trying to grasp the contents of the paper you are presenting. This may require reading additional papers as well, to get a better understanding of the context.

While it is important to understand the technical details in the paper, the primary goal in this first phase of the preparation is to understand what the key points are that the paper is trying to make. What the key points are is also a question you should evaluate in the context of the audience for which you are presenting the paper. Also, do not forget that it is a course, and that therefore for many people your presentation is their first exposure to the material. This implies that relatively high-level points are probably of more interest, while low-level details are most likely going to be lost on your audience.

Adapting the Paper for Presentation

Experience indicates that the amount of information that people carry away from a lecture or a presentation is relatively small. Therefore, it is essential that you very specifically highlight the key points of the paper. People are most likely to forget the rest anyways. It is also well-known that the audience is most attentive in the beginning of a lecture. Attention then drops until the point where the speaker signals that the end of the talk is near, at which point attention levels rise again.

 

Rule 1

You should have a slide very early on that states the key points of the paper, and nothing else. You should have a similar slide at the end. You should decide on these slides first before you proceed.

 

The most common problem with student presentations is that students go over the paper from A to Z, in the same order as the written paper, without adding or deleting anything. This is a very bad idea. A written paper is an archival document, and therefore it tries to be complete. With an oral presentation, one tries to relate the key points of a paper to the audience. That requires highlighting those key points, and only briefly summarizing or deleting lesser points.

Often people are not quite sure what the key points are, or they cannot make up their mind. They then try to bury the slide with the key points into an “overview” slide that outlines the paper or the talk. This is not acceptable. Having an overview slide may be a good idea, but it is never a substitute for a slide with the key points of the presentation.

Your presentation should answer (at least) the following questions:

·        What is the problem being addressed in the paper?

·        What is the technique that is being used to solve the problem?

·        How does this compare with other work that has been done in the same problem area?

·        What are the major results of the papers?

Once you have gotten past this part, it is now time to develop the rest of your presentation.

Rule 2

The rest of the talk should be structured such that it elaborates and clarifies the key points.

 

If, for instance, the paper claims to provide some functionality not provided by earlier systems, you should specifically state what this functionality is, what it is good for, how it is accomplished, perhaps what the costs are, etc. If the paper does something better or faster than other systems, you should explain what the new concepts are that allow it to do so, and quantify the improvement. Throughout your discussion, you should occasionally return to the key points to make sure that the audience does not lose sight of the overall context.

People are often tempted to budget time to various parts of the talk in a way proportional to the amount of time they spent getting to understand the corresponding part of the paper. This is often a bad idea, because it may lead to a disproportionate amount of time being spent on tricky details that do not contribute to the overall goal of getting your audience to appreciate the paper. Tricky details are far better understood by reading the paper. Your talk should be sufficiently motivating such that people actually want to go read the paper to figure out the details. If you do decide to go into some complicated aspect of the paper, and again, you should only do so if you consider it essential, you have to explain it in real detail and budget enough time to give the audience a chance to absorb the level of detail. There is a big danger here of starting to explain some complicated aspect of the paper and try to hurry through it because it is not very important. Of course, nobody understands what you are trying to do. Attempts like this usually end with the comment ``Well, I know it's complicated, I don't have the time to explain it all in detail, but I hope you got the idea''. Congratulations, you just confused everybody.

Many of the papers that we will read in this course have experiments, measurements, and performance results in them, "numbers" as the theoreticians say.

Rule 3

You should fully explain the purpose of the experiments, the experimental setup, the results, and the conclusions to be drawn from these results.

In other words, you should make sure that it does not come across as “a bunch of numbers” but as the account of a scientific experiment. There is nothing worse than throwing up a slide with some numbers on, and leave it at that.

Rule 4

Your talk should consist of two clearly delineated parts, one in which you present the paper as if you were the author, and a second one in which you offer an evaluation of the paper.

 

The emphasis in the evaluation should be on the contents of the paper and also, but to a lesser extent, on the paper's overall structure and presentation. This is also a good place to make connections with other papers we have read and cast the paper at hand into a wider context.

           

Your final slide should summarize what you felt that the strengths and weaknesses of the papers were, i.e. provide some sort of critique and elicit a response from the class. 

Slides

You should allow for approximately 30 to 45 minutes of presentation. In any case, you should allow for questions both during and after the talk, and also for some discussion after the talk. A good rule of thumb is to have about one slide per two minutes of talk, although this is certainly not a universal rule.

 

Rule 5

Use a big letter size.  

 

There is an important corollary to this rule. Occasionally you want to use a figure (or a table) from the paper. You should not do this by copying the figure on to a slide, but by redrawing it on a size that will be readable by your audience. In particular, units on graphs or in tables should be clearly legible. If there is too much in a particular graph in the paper, split it up in two graphs or present only part of it.

 

Rule 6

Do not clutter your slides.

 

There is nothing wrong with a slide that is three quarters empty.

 

Rule 7

Your slides should be visually appealing.

 

Whenever possible, you should use examples to illustrate your points. A picture is almost always better than text. Long bulleted lists are boring. Try to distinguish major and minor points by using indentation, by using boldface, etc. It is a big plus if you do so consistently throughout your slides. Colours can be very appealing but must be used with care. You must be consistent.

 

Rule 8

A single slide should never try to convey more than a single concept.

All slides should have a title that describes this concept. If the explanation of a concept goes on for more than one slide, then repeat the title with some qualifier, or with just (Continued) added to a title. Never start a new idea in the middle of a slide, or try to convey more than one concept in a single side. Use a new slide instead.

The Dry-Run

So now you have all your slides ready.

 

Rule 9

You should do (at least) a couple of dry runs.

 

Get some people together, preferably in the room where you are giving the talk, and go through the entire talk, as if you were giving it in class. Ask somebody to time it, and ask people to make notes.

You will find that after a first dry-run, you will want to change a lot. In fact, it is not uncommon for people to change all of their slides after a first dry-run.

Rule 10

Avoid premature optimization. Get the contents right first, and then make your slides look pretty.

One final rule.

Rule 11

Get some sleep the night before your talk.

 

The night before your talk is not the right time to do all of the above. Sleepwalkers do not make for exciting speakers.

To Memorize or not to Memorize?

There is often debate on how much of the talk you should memorize. Your presentation should be smooth, but at the same time it should not appear completely scripted. How much of the talk you have to memorize to accomplish this effect differs from person to person. You should definitely not have to consult your notes on a regular basis. Ideally, you should not have to do so at all. It is very useful to completely memorize the first minute of your talk. Many people are quite nervous in the beginning, and memorizing the first minute helps them get off to a smooth start. Along the same lines, you should outline in detail what you are going to say in the technically complicated parts of the talk, if any. Only the most accomplished speakers are capable of improvising successfully at such times.

You Are on the Stage

Rule 12

Make it look like you are having a good time.

 

Show some enthusiasm for the subject. Speak loud and forcefully. Do not end your sentences in a mutter. Do not be afraid to raise and lower your voice, to delineate more or less important points. Avoid irritating mannerisms, like jingling change in your pocket, rubbing your chin, or saying “um” and “ah”. A moment of silence at the right time can do wonders. If you just said something important or something very complicated, let it sink in for a while before you continue.

 

Rule 13

Make sure that the audience can always see the screen.

 

Do not stand in front of it, and do not block the projection of the slide on to the screen. Especially after changing slides, people tend to continue to stand right next to the projector. In a level classroom, you should go stand next to the screen after changing slides. Some speakers also move around while they are talking, a good idea when done in moderation. Also, never remove a slide before people have had a reasonable amount of time to read what is on the slide. Never flip back and forth between two or more slides.

 

Rule 14

Do not try too hard to be funny.

 

Most people are not very funny, anyways, especially when they are nervous. There is nothing more awkward than somebody who is not funny and who is trying to be. There is nothing more likely to throw you off than to have the audience react stone cold after you tried to make a joke. In general, if something goes wrong during the talk - most likely something will in fact go wrong - do not let it throw you off.

Interacting with the Audience

Rule 15

Look at the audience and seek eye contact with them.

 

Do not look at the screen, at your notes, at the slide projector, or away from the audience in any other way. Look at the whole audience, not just your friends, the instructor, the first row. You are much more likely to keep the attention of the audience going this way.

An important aspect of giving a talk is dealing with questions. The first thing you should realize here is that questions are a good thing. It means that people are listening. It does not (necessarily) mean that you did a poor job of explaining something. So maintain a positive attitude to questions and the people who are asking them. Allow the person who is asking a question to finish his sentence. Quite often, speakers jump in halfway with their response. It is rude to do so. And you are probably answering the wrong question. It makes people feel good if you ask them if they understood your answer. It is also perfectly acceptable to say that you do not know the answer. Do not try to hide this by not answering the question, and certainly not by making fun of the question or the questioner.

Example

 

Here is an example of a presentation.