Course Details
| Instructor | Rizopoulou Noni, nrizop@csd.uoc.gr |
| Office Hours | Office E206 / by appointment |
| Email List | https://wiki.csd.uoc.gr/el/public/digital-services/email-lists |
| TA | Theodoros Papaliagkas | csd4980@csd.uoc.gr |
Schedule
| Day | Hour | Room |
|---|---|---|
| Tuesday | 11:00 - 13:00 | A113 |
| Thursday | 11:00 - 13:00 |
Course Description
- Computing and Marketing provides students with a broad foundation in the concepts, technologies, and practices at the intersection of computing and modern marketing. The course introduces students to digital technologies, data, information systems, digital marketing, e-commerce, social media, customer analytics, artificial intelligence, and the use of technology to support marketing decision-making.
- Through lectures, practical exercises, case studies, and problem-solving tasks, students will develop an understanding of how computing technologies transform marketing activities, customer engagement, market research, communication, and business strategy. The course also considers contemporary issues such as data privacy, cybersecurity, algorithmic decision-making, ethics, and the responsible use of artificial intelligence and customer data.
- The course is designed for students with little or no prior experience in computing or marketing and emphasizes the practical application of technology to real-world marketing problems.
Learning Objectives
By the end of the course, students should be able to:
- Explain fundamental concepts of computing and their relevance to marketing, including data, information systems, digital technologies, software, platforms, and digital business environments.
- Explain fundamental concepts of digital marketing and data-driven marketing, including digital channels, customer data, web analytics, social media, personalization, segmentation, targeting, and marketing performance measurement.
- Recognize the role of data and information systems in marketing decision-making, including data collection, organization, analysis, visualization, and the use of customer and market information.
- Describe major technologies shaping contemporary marketing, including artificial intelligence, machine learning, automation, cloud computing, mobile technologies, social media platforms, and recommendation systems.
- Discuss ethical, social, and legal issues related to computing and marketing, including data privacy, cybersecurity, consumer protection, intellectual property, algorithmic decision-making, digital manipulation, and the responsible use of customer data and artificial intelligence.
Prerequisite
English II
Assessment
JUNE Exam — Attendance 30% [Bonus] / Midterm Online Quiz 30% [Bonus] / Final Exam 100%
2 absences allowed / Attend once a week
E-learn:
- Multiple-choice [theory]
- Match-making [vocab]
- Fill in the gaps [vocab]
SEPTEMBER Exam — Retake Exam 100%
Textbook
"Academic English for Business", Noni Rizopoulou, Κωδικός Ευδόξου: 143556270